Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my own clients. I was always busy trying acquire new ones.
Matt and Sarah now run my internal marketing campaign that markets to my established clients, my new clients and in many cases, my prospective clients. The results are wonderful! The improved and regularly spaced contact has brought our clients to a new level of loyalty that we had not experienced before.
We frequently have had clients cancel their regularly scheduled appointments around the Christmas/New Year’s holidays. This year they didn’t! Everyone stuck with us and stayed on their schedules or modified schedules! That means steady income for the company and steady income for the employees!!! “Yes, Merry Christmas All of Us!”
