Tracking | Psychological Marketing Insights

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Does this headline capture your attention? Part 2 of Testing and Tracking…

By Matt, on April 6th, 2009%

Now we’re getting down in the “nitty gritty” of marketing here. Testing.

First, what should you test? Answer: Everything.

In your marketing everything can make a difference. A different headline can out pull another one by 20-30 or 300%. Or more. A different envelope can also do the same. Is this logical? No. It . . . → Read More: Does this headline capture your attention? Part 2 of Testing and Tracking…

Testing and Tracking, part 1 of 2 – Psychological Marketing Explains.

By Matt, on April 3rd, 2009%

Testing and Tracking, part 1 of 2 – Psychological Marketing Explains.

Today I want to share with you some key components of proper marketing.

First is tracking.

Let me use an illustration.

Would you get into your car and drive to go on vacation if your gas gauge didn’t work? Well….maybe…IF you had an . . . → Read More: Testing and Tracking, part 1 of 2 – Psychological Marketing Explains.

Do you understand Buying Criteria? Psychological Marketing Explains…

By Matt, on March 27th, 2009%

What criteria do people have when they buy a product or service?

Let me explain more.

Sometimes, but not always, your prospects have a list of things or reasons they are looking for when they buy your product or service. Now, if you ask your prospects sometimes they can clearly enunciate this, and sometimes . . . → Read More: Do you understand Buying Criteria? Psychological Marketing Explains…

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

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Does this headline capture your attention? Part 2 of Testing and Tracking…

Testing and Tracking, part 1 of 2 – Psychological Marketing Explains.

Do you understand Buying Criteria? Psychological Marketing Explains…

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