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Top of Mind Awareness? What is it, and why it matters…

Let’s play a game.

Name an American Car Company… drum roll …. is it Chevy or Ford? (bail out / bankruptcy aside)

Most people when asked choose one of those…

Name a soft drink, or a pop, or a soda (depending on what part of the country)… Coke or Pepsi?

Most people go with . . . → Read More: Top of Mind Awareness? What is it, and why it matters…

Psychological Marketing: The story of 7 + or – 2 … and your pants.

Seven (7) bits of information.

This is what the body/brain/mind/psycho-somatic nervous system can take in at a time.  Or so says This Article .  Whether or not this is specifically true, here is an exercise to prove my point.  You cannot possibly process all the information you are exposed to.   Just right now there . . . → Read More: Psychological Marketing: The story of 7 + or – 2 … and your pants.