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The Psychology of Marketing: Are you confused about your marketing?

By Matt, on April 25th, 2009%

Many times when working with clients or people in marketing I hear this:

“I’d never respond to this marketing piece.”

Here is something important you need to realize. You are not necessarily your buyer.

This means that your buyers or prospects will respond differently to your marketing pieces than you might.

Here are some . . . → Read More: The Psychology of Marketing: Are you confused about your marketing?

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Does this headline capture your attention? Part 2 of Testing and Tracking…

By Matt, on April 6th, 2009%

Now we’re getting down in the “nitty gritty” of marketing here. Testing.

First, what should you test? Answer: Everything.

In your marketing everything can make a difference. A different headline can out pull another one by 20-30 or 300%. Or more. A different envelope can also do the same. Is this logical? No. It . . . → Read More: Does this headline capture your attention? Part 2 of Testing and Tracking…

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Testing and Tracking, part 1 of 2 – Psychological Marketing Explains.

By Matt, on April 3rd, 2009%

Testing and Tracking, part 1 of 2 – Psychological Marketing Explains.

Today I want to share with you some key components of proper marketing.

First is tracking.

Let me use an illustration.

Would you get into your car and drive to go on vacation if your gas gauge didn’t work? Well….maybe…IF you had an . . . → Read More: Testing and Tracking, part 1 of 2 – Psychological Marketing Explains.

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Using stories in your marketing and sales…

By Matt, on April 2nd, 2009%

Do you use stories in your marketing or sales?

Let me tell you a story. When I was growing up I was pretty good at school. Except there was one subject I struggled with. Do you know what subject that was? It was biology. It wasn’t because it was necessarily hard, it was because . . . → Read More: Using stories in your marketing and sales…

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