System | Psychological Marketing Insights

- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

One of the fastest ways to improve your business (and life)…a true story.

By Matt, on May 7th, 2009%

Let me tell you a story.

The other day it was a beautiful day. The wife and I decided that we needed to go out and enjoy the nice weather since it has been raining so much lately. Now my wife being the athlete she is decided she wanted to go to the batting . . . → Read More: One of the fastest ways to improve your business (and life)…a true story.

Anchors away! Do you know how to “anchor” your marketing to your customers?

By Matt, on April 23rd, 2009%

Do you know what an anchor is? Of course you do. It holds a boat somewhere in the water and keeps it from moving around. And if you fall asleep and the anchor doesn’t do its job you could easily be swept into a storm and your boat can sink.

But do you know . . . → Read More: Anchors away! Do you know how to “anchor” your marketing to your customers?

Times Fly…and your Customers EASILY Forget – Psychological Marketing Explains

By Matt, on April 1st, 2009%

I own a Treo 650 Cell phone. Nothing too fancy and it gets the job done…

The other day I was looking at my phone log and surprisingly enough it goes back over a year. So I was looking at the dates and times I was calling people over a year ago. I was . . . → Read More: Times Fly…and your Customers EASILY Forget – Psychological Marketing Explains

Do you understand Buying Criteria? Psychological Marketing Explains…

By Matt, on March 27th, 2009%

What criteria do people have when they buy a product or service?

Let me explain more.

Sometimes, but not always, your prospects have a list of things or reasons they are looking for when they buy your product or service. Now, if you ask your prospects sometimes they can clearly enunciate this, and sometimes . . . → Read More: Do you understand Buying Criteria? Psychological Marketing Explains…

Psychological Aspects of Follow-Up

By Matt, on March 26th, 2009%

If you think that just sending one message in any media will work you are kidding yourself.

Even if your grab someone’s attention your prospect is continually being bombarded with information from other people.

Follow-up, follow-up, follow-up.

Over 50% of sales are made AFTER the 5th contact.

If you do NOT have a system . . . → Read More: Psychological Aspects of Follow-Up

Breaking through the clutter…

By Matt, on March 25th, 2009%

How many emails do you receive a day? How many phone calls? How many faxes? How many interruptions?

Do you ever feel overwhelmed? Well, please realize this. Your buyers, prospects, and clients feel the exact same way.

If you are stressed, they are stressed.

So what must you do? You must do what is . . . → Read More: Breaking through the clutter…

Psychological Marketing: The story of 7 + or – 2 … and your pants.

By Matt, on March 21st, 2009%

Seven (7) bits of information.

This is what the body/brain/mind/psycho-somatic nervous system can take in at a time. Or so says This Article . Whether or not this is specifically true, here is an exercise to prove my point. You cannot possibly process all the information you are exposed to. Just right now there . . . → Read More: Psychological Marketing: The story of 7 + or – 2 … and your pants.

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

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