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Learn How to Dominate Your Marketplace
 
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There are many ways that I see people attempting to stretch their money during this recession. Some are planting their own gardens. Others are mowing their own lawns. Still others are washing their cars less. One area that I noticed the other day was when I was at the . . . → Read More: Are Your Customers Sttttrrreeettccchhhiinngg Their Dollars? Sure, we’ve all done this before. We’ve been walking in a hotel or in a building having a great conversation. And then we get on an elevator. And this elevator has other people on it. And a lot of times the conversation stops — either from you, or from the people who were having . . . → Read More: Psychological Marketing: How quiet elevators apply to your business…seriously. Are you using testimonials effectively in your business? If not, here’s some things you can do immediately. Most people are not using testimonials effectively. Why are testimonials important? Because if someone else says it it is more “true” than if you say it. Robert Cialdini illustrates this perfectly in his book “Influence, the Psychology . . . → Read More: Marketing Psychology: Are you using testimonials effectively? In your marketing and sales you need to realize that every person you talk to has different language that they need to hear to buy your product or service. Different words have different meanings attached to them, and often times even the same words we use mean different things to different people. Why do . . . → Read More: Mind reading: Are you entering your target customer’s minds… Do you use stories in your marketing or sales? Let me tell you a story. When I was growing up I was pretty good at school. Except there was one subject I struggled with. Do you know what subject that was? It was biology. It wasn’t because it was necessarily hard, it was because . . . → Read More: Using stories in your marketing and sales… Here’s an important quick assignment you can do which will show you how often your buyers or potential buyers are distracted. Turn on the television and just watch a television show for a minute or two. Generally it doesn’t matter which television show you are watching — unless it is C-SPAN you should notice . . . → Read More: More on Psychological Noise and Clutter… Often times in sales presentations you have people who cannot understand why they have been unable to make a sale. Think of the brain like this. It is a bank vault. And to correctly get inside the brain and sell your product or service you need all the keys to the combination. Just being . . . → Read More: The Vault of the Mind and Psychological Marketing Do you know how to get the attention of your potential clients? Here’s a hint. Do you love me question mark? A question mark prompts the brain to ask a question. In marketing one of the most important things you have to do is get the attention of your intended market. Psychologically we are . . . → Read More: How to Get the Attention of Your Potential Clients When you’re talking to your buyer via media (letter, e-mail, video, etc.) or in a sales presentation your buyer is going to have questions that he or she needs to have answered. Now here is the key. Sometimes, and I would say most of the time, your buyer is not going to know what . . . → Read More: Are you answering all the subconscious questions… |
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