Reverse Engineer | Psychological Marketing Insights

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- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

Do You Know the Power of Words?

By Matt, on March 30th, 2009%

Words are very powerful. Words can start or end wars, begin or end marriages, and have been known to heavily influence marketing.

Here are some examples:

Death tax vs. Estate tax

Energy Exploration vs. Drilling for Oil

Stimulus Bill vs. Spending Bill

And it can go on and on. One set of words can . . . → Read More: Do You Know the Power of Words?

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- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge