Relationship | Psychological Marketing Insights

- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

Referrals and the Power of a Thank You

By Sarah, on May 6th, 2009%

Let’s think about something. How many times have you received a referral in the last 30 days? What about giving a referral? Did you give any in the last month? Now, think back…did you give or receive any thank you cards associated with the referral? If you received one, what did you think . . . → Read More: Referrals and the Power of a Thank You

How much is one customer worth to you?

By Sarah, on April 29th, 2009%

How much is one customer worth to you?

Let’s break it down using the example of a realtor. If a realtor gets just one half of the sales commission they will get 3.5%. Let’s be conservative and suppose that a buyer’s realtor sells a house to a young couple for $100,000. So at . . . → Read More: How much is one customer worth to you?

Who is following up with your clients?

By Sarah, on April 21st, 2009%

I have heard many a business person say, “I just don’t understand why my customers chose to business with someone else. I did everything right.” I then ask them, “When was the last time your customer heard from you? “ The answer is then usually, “Well, umm….errrr.”

The relationship between a customer and a . . . → Read More: Who is following up with your clients?

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

Why Do People Subscribe?

Referrals and the Power of a Thank You

How much is one customer worth to you?

Who is following up with your clients?

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