Referrals | Psychological Marketing Insights

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The Psychology of Good Marketing: Referrals, and Getting People That Want Your Service.

By Matt, on April 29th, 2009%

When you ask most people what the easiest type of business for them to close is, most people inevitably respond that it is referrals.

Now let’s take a step back and examine why referrals are sometimes the easiest to close.

I think it is because of several main things.

1) Someone recommended you 2) . . . → Read More: The Psychology of Good Marketing: Referrals, and Getting People That Want Your Service.

Do you know why you lose customers?

By Matt, on April 9th, 2009%

Do you know why you lose customers? Most people don’t take a proactive approach to keeping customers and focusing on customer retention. One of the main things you must do is devise a strategy to keep your customers, to keep them coming back to you, and to keep them buying from you. Here is . . . → Read More: Do you know why you lose customers?

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- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
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