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By Referral Only

A popular theme these days in the business world is saying that you are a “by referral only” business or that you concentrate on “word of mouth” marketing.  Now what does by referral only actually mean?  There are a few different schools of thought.

Some believe it is a status in business to achieve.  . . . → Read More: By Referral Only

What is it that you do again?

Have you ever had this question?  It usually comes from Aunt Mildred at the family reunion.  And the sad part is, the same conversation has taken place every year.

You sigh in frustration as you once again try to get someone who has absolutely no clue to understand the ins and outs of the . . . → Read More: What is it that you do again?

Referrals and the Power of a Thank You

Let’s think about something. How many times have you received a referral in the last 30 days?  What about giving a referral?  Did you give any in the last month?  Now, think back…did you give or receive any thank you cards associated with the referral?  If you received one, what did you think . . . → Read More: Referrals and the Power of a Thank You