Question | Psychological Marketing Insights

- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

How to Get the Attention of Your Potential Clients

By Matt, on March 20th, 2009%

Do you know how to get the attention of your potential clients?

Here’s a hint. Do you love me question mark?

A question mark prompts the brain to ask a question. In marketing one of the most important things you have to do is get the attention of your intended market. Psychologically we are . . . → Read More: How to Get the Attention of Your Potential Clients

Are you answering all the subconscious questions…

By Matt, on March 19th, 2009%

When you’re talking to your buyer via media (letter, e-mail, video, etc.) or in a sales presentation your buyer is going to have questions that he or she needs to have answered.

Now here is the key. Sometimes, and I would say most of the time, your buyer is not going to know what . . . → Read More: Are you answering all the subconscious questions…

Do people buy logically?

By Matt, on March 18th, 2009%

The answer is…..drum roll……no.

People buy on emotion and justify with “logic.”

Which brings up an important question.

What is the “most logical” decision?

In psychological marketing the goal is to answer the question in a logical way so that your product is the common sense solution for your buyer.

You must understand what . . . → Read More: Do people buy logically?

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

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How to Get the Attention of Your Potential Clients

Are you answering all the subconscious questions…

Do people buy logically?

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