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Learn How to Dominate Your Marketplace
 
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Matt and I have spoken before about the 3 “M’s” of marketing. Message Market Media (delivery method) As I have mentioned before, you must have each area, much like a 3 legged stool, or else your marketing won’t stand up. So, in other words your marketing needs to say the right thing, to the . . . → Read More: Who? Now, I know that makes everyone want to grab their yellow galoshes, but let’s not jump in quite so fast! First you must know that there is a strategy to making the most of your time puddle jumping. 1) You must know the area around your puddles. Look for any potential obstacles that might . . . → Read More: Niche Science: Let’s Go Puddle Jumping! The other day I was in a lobby/waiting room after a meeting. A group of people had met there and we were going over some different ideas and business concepts. It was later at night so hardly anyone was around. Anyway, as I was sitting there a woman came out and my . . . → Read More: A true (and funny) story that happened to me the other day… Most companies are not very good at explaining what they do in a simple format that is easily understandable. A good analogy is charades or humming. Pick a song and then try humming it to a friend. Sometimes the person can pick it up quickly, and sometimes the person can’t. Unless you’re humming a . . . → Read More: Are you humming your message, or singing it? Next time you’re watching a television drama show or a movie notice the soundtrack. Why am I bringing this up? Because the soundtrack or background music makes a HUGE difference in the mood of the show you are watching. My guess is that within seconds you can probably start to hum some famous songs. . . . → Read More: Life would be much more interesting….with background music! When you ask most people what the easiest type of business for them to close is, most people inevitably respond that it is referrals. Now let’s take a step back and examine why referrals are sometimes the easiest to close. I think it is because of several main things. 1) Someone recommended you 2) . . . → Read More: The Psychology of Good Marketing: Referrals, and Getting People That Want Your Service. Today I’d like to share with you something very important about your prospects and potential buyers. This also applies to your life, too, and it effects the mood of everyone you come into contact with. What is it? HALT. It is an acronym for hungry, angry, lonely, and tired. Now, what does this have . . . → Read More: HALT! Marketing Psychology and Hungry, Angry, Lonely Tired…and what it means to you… |
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