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Marketing Psychology: Are you using testimonials effectively?

Are you using testimonials effectively in your business? If not, here’s some things you can do immediately.

Most people are not using testimonials effectively. Why are testimonials important? Because if someone else says it it is more “true” than if you say it. Robert Cialdini illustrates this perfectly in his book “Influence, the Psychology . . . → Read More: Marketing Psychology: Are you using testimonials effectively?