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Learn How to Dominate Your Marketplace
 
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Matt and I have spoken before about the 3 “M’s” of marketing. Message Market Media (delivery method) As I have mentioned before, you must have each area, much like a 3 legged stool, or else your marketing won’t stand up. So, in other words your marketing needs to say the right thing, to the . . . → Read More: Who? Have you ever had this question? It usually comes from Aunt Mildred at the family reunion. And the sad part is, the same conversation has taken place every year. You sigh in frustration as you once again try to get someone who has absolutely no clue to understand the ins and outs of the . . . → Read More: What is it that you do again? Most companies are not very good at explaining what they do in a simple format that is easily understandable. A good analogy is charades or humming. Pick a song and then try humming it to a friend. Sometimes the person can pick it up quickly, and sometimes the person can’t. Unless you’re humming a . . . → Read More: Are you humming your message, or singing it? Today I’d like to share with you something very important about your prospects and potential buyers. This also applies to your life, too, and it effects the mood of everyone you come into contact with. What is it? HALT. It is an acronym for hungry, angry, lonely, and tired. Now, what does this have . . . → Read More: HALT! Marketing Psychology and Hungry, Angry, Lonely Tired…and what it means to you… Sure, we’ve all done this before. We’ve been walking in a hotel or in a building having a great conversation. And then we get on an elevator. And this elevator has other people on it. And a lot of times the conversation stops — either from you, or from the people who were having . . . → Read More: Psychological Marketing: How quiet elevators apply to your business…seriously. Many times when working with clients or people in marketing I hear this: “I’d never respond to this marketing piece.” Here is something important you need to realize. You are not necessarily your buyer. This means that your buyers or prospects will respond differently to your marketing pieces than you might. Here are some . . . → Read More: The Psychology of Marketing: Are you confused about your marketing? Let me ask you this: Have you ever had someone wave or honk at you and start waving and you instantly started waving back thinking to yourself, “Who in the heck is that person waving to me…” only to look behind you and see someone else waving to them and then looking at you . . . → Read More: Stimulus Response from a Honk and a Wave… Bridging the gap between the outside perception of your company and the reality of who your company is, what they do, and how they run is a constant challenge for most people. Proper marketing can do this. Now here is a key point. You may think your prospects and customers understand what you do, . . . → Read More: Marketing Psychology and Perception vs. Reality… Are you standing out? Now please understand this. Just because your situation or business or life is not located in Vegas, doesn’t mean your clients, prospects, and network isn’t distracted. -Matt Do you think your customers are thinking of you? Unless they are in severe pain the answer is no. Let’s look at this a bit more closely. Did you make any purchases today? Did you buy food at a store? How much did you think of that place after you left? Did YOU go . . . → Read More: Are your customers thinking of you? |
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