Prospect’s Mind | Psychological Marketing Insights

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Do people buy logically?

By Matt, on March 18th, 2009%

The answer is…..drum roll……no.

People buy on emotion and justify with “logic.”

Which brings up an important question.

What is the “most logical” decision?

In psychological marketing the goal is to answer the question in a logical way so that your product is the common sense solution for your buyer.

You must understand what . . . → Read More: Do people buy logically?

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