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Learn How to Dominate Your Marketplace
 
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Most companies are not very good at explaining what they do in a simple format that is easily understandable. A good analogy is charades or humming. Pick a song and then try humming it to a friend. Sometimes the person can pick it up quickly, and sometimes the person can’t. Unless you’re humming a . . . → Read More: Are you humming your message, or singing it? In my last post I talked about how often times what you do and what people think you do are two different things. And people generally speak using platitudes about their business. In other words they are constantly stating, “We give good service.” “We treat our customers right.” The ultimate question you need to . . . → Read More: Perception vs. Reality…Part 2 Bridging the gap between the outside perception of your company and the reality of who your company is, what they do, and how they run is a constant challenge for most people. Proper marketing can do this. Now here is a key point. You may think your prospects and customers understand what you do, . . . → Read More: Marketing Psychology and Perception vs. Reality… The question is this: “Why should I do business with you versus someone else?” If your response is, “Because I’m honest,” or “Because I give good quality” then my answer would be: “Well, I would hope so!” Platitudes are abundant in marketing, yet they do little to persuade someone to buy from you versus . . . → Read More: Are you a commodity? Psychological Marketing explains… |
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