Personality | Psychological Marketing Insights

- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

Building trust through adding your personality to your copy

By admin, on July 6th, 2009%

Matt and I just finished taking a walk, and like usual it got me to thinking. We were discussing what it was about putting your personality into your marketing pieces that works so well.

Our conclusions?

1) Well, I don’t know about you, but I tend to express myself a lot better on paper . . . → Read More: Building trust through adding your personality to your copy

How much is one customer worth to you?

By Sarah, on April 29th, 2009%

How much is one customer worth to you?

Let’s break it down using the example of a realtor. If a realtor gets just one half of the sales commission they will get 3.5%. Let’s be conservative and suppose that a buyer’s realtor sells a house to a young couple for $100,000. So at . . . → Read More: How much is one customer worth to you?

What does personality have to do with it?

By Sarah, on April 25th, 2009%

When was the last time you read a marketing piece all the way through?

What was it about that piece that made you keep reading? I would wager that it might have something to do with 1 of 2 things. Either, a) you found what the author said to be interesting, or b) you . . . → Read More: What does personality have to do with it?

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

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Building trust through adding your personality to your copy

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