Loading The other day I was in a lobby/waiting room after a meeting. A group of people had met there and we were going over some different ideas and business concepts. It was later at night so hardly anyone was around. Anyway, as I was sitting there a woman came out and my . . . → Read More: A true (and funny) story that happened to me the other day…
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Learn How to Dominate Your Marketplace
 
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Most companies are not very good at explaining what they do in a simple format that is easily understandable. A good analogy is charades or humming. Pick a song and then try humming it to a friend. Sometimes the person can pick it up quickly, and sometimes the person can’t. Unless you’re humming a . . . → Read More: Are you humming your message, or singing it? Many times when working with clients or people in marketing I hear this: “I’d never respond to this marketing piece.” Here is something important you need to realize. You are not necessarily your buyer. This means that your buyers or prospects will respond differently to your marketing pieces than you might. Here are some . . . → Read More: The Psychology of Marketing: Are you confused about your marketing? Are you building equity with your customers? Let me explain a personal story that just happened yesterday. My wife and I go to a chiropractor because we have back pain issues now and then. This is due to us running and working out which sometimes causes our backs to go out of alignment. We’ve . . . → Read More: Are you building equity with your customers? A personal experience… In my last post I talked about how often times what you do and what people think you do are two different things. And people generally speak using platitudes about their business. In other words they are constantly stating, “We give good service.” “We treat our customers right.” The ultimate question you need to . . . → Read More: Perception vs. Reality…Part 2 Bridging the gap between the outside perception of your company and the reality of who your company is, what they do, and how they run is a constant challenge for most people. Proper marketing can do this. Now here is a key point. You may think your prospects and customers understand what you do, . . . → Read More: Marketing Psychology and Perception vs. Reality… The answer is…..drum roll……no. People buy on emotion and justify with “logic.” Which brings up an important question. What is the “most logical” decision? In psychological marketing the goal is to answer the question in a logical way so that your product is the common sense solution for your buyer. You must understand what . . . → Read More: Do people buy logically? |
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