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Learn How to Dominate Your Marketplace
 
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Are you using testimonials effectively in your business? If not, here’s some things you can do immediately. Most people are not using testimonials effectively. Why are testimonials important? Because if someone else says it it is more “true” than if you say it. Robert Cialdini illustrates this perfectly in his book “Influence, the Psychology . . . → Read More: Marketing Psychology: Are you using testimonials effectively? Let me ask you this: Have you ever had someone wave or honk at you and start waving and you instantly started waving back thinking to yourself, “Who in the heck is that person waving to me…” only to look behind you and see someone else waving to them and then looking at you . . . → Read More: Stimulus Response from a Honk and a Wave… Often times in sales presentations you have people who cannot understand why they have been unable to make a sale. Think of the brain like this. It is a bank vault. And to correctly get inside the brain and sell your product or service you need all the keys to the combination. Just being . . . → Read More: The Vault of the Mind and Psychological Marketing When you’re talking to your buyer via media (letter, e-mail, video, etc.) or in a sales presentation your buyer is going to have questions that he or she needs to have answered. Now here is the key. Sometimes, and I would say most of the time, your buyer is not going to know what . . . → Read More: Are you answering all the subconscious questions… |
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