Learn How to Dominate Your Marketplace


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    • I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.

      —Matt Hall, Merritt-Hall Insurance

    • I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.

      —Brian Manning, Bancard Sales

By Referral Only

A popular theme these days in the business world is saying that you are a “by referral only” business or that you concentrate on “word of mouth” marketing.  Now what does by referral only actually mean?  There are a few different schools of thought.

Some believe it is a status in business to achieve.  . . . → Read More: By Referral Only

Building trust through adding your personality to your copy

Matt and I just finished taking a walk, and like usual it got me to thinking.  We were discussing what it was about putting your personality into your marketing pieces that works so well.

Our conclusions?

1)  Well, I don’t know about you, but I tend to express myself a lot better on paper . . . → Read More: Building trust through adding your personality to your copy

How to alienate your prospects in 10 seconds or less…

So I was at a networking meeting a while back doing my due diligence of face time for the masses when it happened.  I had just finished filling up my coffee when I was cornered by a gentleman who has been trying to get me to use his services for quite some time.  What . . . → Read More: How to alienate your prospects in 10 seconds or less…

What is it that you do again?

Have you ever had this question?  It usually comes from Aunt Mildred at the family reunion.  And the sad part is, the same conversation has taken place every year.

You sigh in frustration as you once again try to get someone who has absolutely no clue to understand the ins and outs of the . . . → Read More: What is it that you do again?

Referrals and the Power of a Thank You

Let’s think about something. How many times have you received a referral in the last 30 days?  What about giving a referral?  Did you give any in the last month?  Now, think back…did you give or receive any thank you cards associated with the referral?  If you received one, what did you think . . . → Read More: Referrals and the Power of a Thank You

How do I make money from networking?

Imagine that you get back to your office after a long day of meetings and networking.  You sit down to your desk and where is the first place you put the new business cards you just got?  Come on, be honest.  In the shoe box in the bottom drawer with the rest of them, . . . → Read More: How do I make money from networking?