Seven (7) bits of information.
This is what the body/brain/mind/psycho-somatic nervous system can take in at a time. Or so says This Article . Whether or not this is specifically true, here is an exercise to prove my point. You cannot possibly process all the information you are exposed to. Just right now there . . . → Read More: Psychological Marketing: The story of 7 + or – 2 … and your pants.


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