Message | Psychological Marketing Insights

- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

Target Locked & Acquired

By Sarah, on June 9th, 2010%

Do you know who your target market is? If so, what are you doing to acquire them?

It does no good to know that your target is a male executive in his 40s that enjoys playing golf, eating expensive steak dinners, and traveling if you are spending all of your time and energy putting . . . → Read More: Target Locked & Acquired

Who?

By Sarah, on January 29th, 2010%

Matt and I have spoken before about the 3 “M’s” of marketing.

Message Market Media (delivery method)

As I have mentioned before, you must have each area, much like a 3 legged stool, or else your marketing won’t stand up. So, in other words your marketing needs to say the right thing, to the . . . → Read More: Who?

What is it that you do again?

By Sarah, on May 30th, 2009%

Have you ever had this question? It usually comes from Aunt Mildred at the family reunion. And the sad part is, the same conversation has taken place every year.

You sigh in frustration as you once again try to get someone who has absolutely no clue to understand the ins and outs of the . . . → Read More: What is it that you do again?

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

Why Do People Subscribe?

Target Locked & Acquired

Who?

What is it that you do again?

Blog

Recent Posts

What Are People Saying?