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Learn How to Dominate Your Marketplace
 
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Let me tell you a story. The other day it was a beautiful day. The wife and I decided that we needed to go out and enjoy the nice weather since it has been raining so much lately. Now my wife being the athlete she is decided she wanted to go to the batting . . . → Read More: One of the fastest ways to improve your business (and life)…a true story. Let’s think about something. How many times have you received a referral in the last 30 days? What about giving a referral? Did you give any in the last month? Now, think back…did you give or receive any thank you cards associated with the referral? If you received one, what did you think . . . → Read More: Referrals and the Power of a Thank You When you apply autoresponders to your email marketing campaign, you can stay in the forefront of your customer’s mind with automatic messages based on timed sequences or customer actions. You can also begin to implement surveys and newsletters on a regular basis.
There are tons of email autoresponder services out . . . → Read More: How do you decide on which email autoresponder to use? Being in the follow-up marketing business, I am often asked what I would recommend as the best tools and media to follow-up with customers. There are a lot of tools out there and many of them may make more sense than others, depending upon the size of your business. One of my favorite tools . . . → Read More: A great follow-up tool… When you ask most people what the easiest type of business for them to close is, most people inevitably respond that it is referrals. Now let’s take a step back and examine why referrals are sometimes the easiest to close. I think it is because of several main things. 1) Someone recommended you 2) . . . → Read More: The Psychology of Good Marketing: Referrals, and Getting People That Want Your Service. Today I’d like to share with you something very important about your prospects and potential buyers. This also applies to your life, too, and it effects the mood of everyone you come into contact with. What is it? HALT. It is an acronym for hungry, angry, lonely, and tired. Now, what does this have . . . → Read More: HALT! Marketing Psychology and Hungry, Angry, Lonely Tired…and what it means to you… Sure, we’ve all done this before. We’ve been walking in a hotel or in a building having a great conversation. And then we get on an elevator. And this elevator has other people on it. And a lot of times the conversation stops — either from you, or from the people who were having . . . → Read More: Psychological Marketing: How quiet elevators apply to your business…seriously. When was the last time you read a marketing piece all the way through? What was it about that piece that made you keep reading? I would wager that it might have something to do with 1 of 2 things. Either, a) you found what the author said to be interesting, or b) you . . . → Read More: What does personality have to do with it? Many times when working with clients or people in marketing I hear this: “I’d never respond to this marketing piece.” Here is something important you need to realize. You are not necessarily your buyer. This means that your buyers or prospects will respond differently to your marketing pieces than you might. Here are some . . . → Read More: The Psychology of Marketing: Are you confused about your marketing? What is the difference between email and direct mail? A click. A click? Why a click you ask? All that a person has to do to forget about your email message is click on delete. Now, to be fair, all a person has to do to forget about your direct mail message is drop . . . → Read More: Do you know the difference between email & direct mail? |
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