Loading Earlier this week I was in a meeting in which the speaker made the comment, “Leaders don’t market as hard.” The premise behind this statement was that if you are doing a great job as a leader people will automatically give you referrals, making it so that you don’t have to do as much . . . → Read More: Leaders Don’t Market As Hard–Or Do They?
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A popular theme these days in the business world is saying that you are a “by referral only” business or that you concentrate on “word of mouth” marketing. Now what does by referral only actually mean? There are a few different schools of thought. Some believe it is a status in business to achieve. . . . → Read More: By Referral Only Matt and I have spoken before about the 3 “M’s” of marketing. Message Market Media (delivery method) As I have mentioned before, you must have each area, much like a 3 legged stool, or else your marketing won’t stand up. So, in other words your marketing needs to say the right thing, to the . . . → Read More: Who? This is the time of year that I get a lot of panicked phone calls from potential clients about what should be sent out for the holidays. Usually, it is about the time that the first Christmas card hits their mailbox and they realize that they had not even begun to think about . . . → Read More: It’s Crunch Time: Marketing for the Holidays on a Tight Budget Now, I know that makes everyone want to grab their yellow galoshes, but let’s not jump in quite so fast! First you must know that there is a strategy to making the most of your time puddle jumping. 1) You must know the area around your puddles. Look for any potential obstacles that might . . . → Read More: Niche Science: Let’s Go Puddle Jumping! Tightening the belt. Cutting the fat. Battening down the hatches. Any way you put it, our nation has been trying to survive this stormy time and come out on the other side with a semblance of self-respect left. Now, it is hard enough for the . . . → Read More: Marketing during a recession, possible or not? Most companies are not very good at explaining what they do in a simple format that is easily understandable. A good analogy is charades or humming. Pick a song and then try humming it to a friend. Sometimes the person can pick it up quickly, and sometimes the person can’t. Unless you’re humming a . . . → Read More: Are you humming your message, or singing it? Next time you’re watching a television drama show or a movie notice the soundtrack. Why am I bringing this up? Because the soundtrack or background music makes a HUGE difference in the mood of the show you are watching. My guess is that within seconds you can probably start to hum some famous songs. . . . → Read More: Life would be much more interesting….with background music! The other day, my husband and I had just finished up our run and were driving home when we were stopped dead in our tracks. Crossing the 4 lane busy road that we were about to turn onto was a mother duck and her 10 or 11 ducklings. They were adorable as they waddled . . . → Read More: What can your business learn from 10 little ducks? I had someone tell me the other day that they saw no value in direct mail. When asked why they felt this way they responded, “Well, this one time I spent a fortune on direct mail and I barely got any response.” Being the curious person that I am, I had to get more . . . → Read More: Direct mail…are you trying to be a one shot wonder? |
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