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The Psychology of Marketing: Are you confused about your marketing?

By Matt, on April 25th, 2009%

Many times when working with clients or people in marketing I hear this:

“I’d never respond to this marketing piece.”

Here is something important you need to realize. You are not necessarily your buyer.

This means that your buyers or prospects will respond differently to your marketing pieces than you might.

Here are some . . . → Read More: The Psychology of Marketing: Are you confused about your marketing?

2 comments   Marketing   , , , , , , , , ,  

Marketing Psychology and Perception vs. Reality…

By Matt, on April 13th, 2009%

Bridging the gap between the outside perception of your company and the reality of who your company is, what they do, and how they run is a constant challenge for most people. Proper marketing can do this.

Now here is a key point. You may think your prospects and customers understand what you do, . . . → Read More: Marketing Psychology and Perception vs. Reality…

2 comments   Marketing   , , , , , , , , , , , , ,