Market Research | Psychological Marketing Insights

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The Psychology of Marketing: Are you confused about your marketing?

By Matt, on April 25th, 2009%

Many times when working with clients or people in marketing I hear this:

“I’d never respond to this marketing piece.”

Here is something important you need to realize. You are not necessarily your buyer.

This means that your buyers or prospects will respond differently to your marketing pieces than you might.

Here are some . . . → Read More: The Psychology of Marketing: Are you confused about your marketing?

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- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
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- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge