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Does this headline capture your attention? Part 2 of Testing and Tracking…

Now we’re getting down in the “nitty gritty” of marketing here. Testing.

First, what should you test? Answer: Everything.

In your marketing everything can make a difference. A different headline can out pull another one by 20-30 or 300%. Or more. A different envelope can also do the same. Is this logical? No. It . . . → Read More: Does this headline capture your attention? Part 2 of Testing and Tracking…

How to Get the Attention of Your Potential Clients

Do you know how to get the attention of your potential clients?

Here’s a hint.  Do you love me question mark?

A question mark prompts the brain to ask a question.  In marketing one of the most important things you have to do is get the attention of your intended market.  Psychologically we are . . . → Read More: How to Get the Attention of Your Potential Clients