Follow-up | Psychological Marketing Insights

- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

How much is one customer worth to you?

By Sarah, on April 29th, 2009%

How much is one customer worth to you?

Let’s break it down using the example of a realtor. If a realtor gets just one half of the sales commission they will get 3.5%. Let’s be conservative and suppose that a buyer’s realtor sells a house to a young couple for $100,000. So at . . . → Read More: How much is one customer worth to you?

The Devil Is In the Details

By Sarah, on April 17th, 2009%

As I mentioned yesterday, your customers need to be hearing from you on a regular basis. I used the example of my mortgage broker from 3 years ago never following up with me. However, today I saw an even better example. Matt and I showed up to our chiropractor appointment exactly on time. Now, . . . → Read More: The Devil Is In the Details

Getting New Customers vs. Keeping the Old

By Sarah, on April 16th, 2009%

Most people don’t think of following up with the customers that they already have as marketing. That is why they normally don’t have a budget for it. They think that since a person has bought from them in the past, of course they will buy from them the next time they need an XYZ . . . → Read More: Getting New Customers vs. Keeping the Old

Psychological Aspects of Follow-Up

By Matt, on March 26th, 2009%

If you think that just sending one message in any media will work you are kidding yourself.

Even if your grab someone’s attention your prospect is continually being bombarded with information from other people.

Follow-up, follow-up, follow-up.

Over 50% of sales are made AFTER the 5th contact.

If you do NOT have a system . . . → Read More: Psychological Aspects of Follow-Up

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

Why Do People Subscribe?

How much is one customer worth to you?

The Devil Is In the Details

Getting New Customers vs. Keeping the Old

Psychological Aspects of Follow-Up

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