Feelings | Psychological Marketing Insights

- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

Life would be much more interesting….with background music!

By Matt, on May 20th, 2009%

Next time you’re watching a television drama show or a movie notice the soundtrack. Why am I bringing this up? Because the soundtrack or background music makes a HUGE difference in the mood of the show you are watching.

My guess is that within seconds you can probably start to hum some famous songs. . . . → Read More: Life would be much more interesting….with background music!

HALT! Marketing Psychology and Hungry, Angry, Lonely Tired…and what it means to you…

By Matt, on April 28th, 2009%

Today I’d like to share with you something very important about your prospects and potential buyers. This also applies to your life, too, and it effects the mood of everyone you come into contact with.

What is it? HALT. It is an acronym for hungry, angry, lonely, and tired. Now, what does this have . . . → Read More: HALT! Marketing Psychology and Hungry, Angry, Lonely Tired…and what it means to you…

Psychological Marketing: How quiet elevators apply to your business…seriously.

By Matt, on April 26th, 2009%

Sure, we’ve all done this before. We’ve been walking in a hotel or in a building having a great conversation.

And then we get on an elevator.

And this elevator has other people on it.

And a lot of times the conversation stops — either from you, or from the people who were having . . . → Read More: Psychological Marketing: How quiet elevators apply to your business…seriously.

How I was put in a good mood…a true story…and how it applies to you

By Matt, on April 21st, 2009%

Yesterday my wife and I decided to get some pizza. It had been a long day full of work and we didn’t feel like cooking. Okay, so SHE didn’t feel like cooking. Anyway, we drove a few minutes into town to pickup a pizza.

Now most of the time I would call ahead to . . . → Read More: How I was put in a good mood…a true story…and how it applies to you

Do You Know the Power of Words?

By Matt, on March 30th, 2009%

Words are very powerful. Words can start or end wars, begin or end marriages, and have been known to heavily influence marketing.

Here are some examples:

Death tax vs. Estate tax

Energy Exploration vs. Drilling for Oil

Stimulus Bill vs. Spending Bill

And it can go on and on. One set of words can . . . → Read More: Do You Know the Power of Words?

Breaking through the clutter…

By Matt, on March 25th, 2009%

How many emails do you receive a day? How many phone calls? How many faxes? How many interruptions?

Do you ever feel overwhelmed? Well, please realize this. Your buyers, prospects, and clients feel the exact same way.

If you are stressed, they are stressed.

So what must you do? You must do what is . . . → Read More: Breaking through the clutter…

Psychological Marketing: The story of 7 + or – 2 … and your pants.

By Matt, on March 21st, 2009%

Seven (7) bits of information.

This is what the body/brain/mind/psycho-somatic nervous system can take in at a time. Or so says This Article . Whether or not this is specifically true, here is an exercise to prove my point. You cannot possibly process all the information you are exposed to. Just right now there . . . → Read More: Psychological Marketing: The story of 7 + or – 2 … and your pants.

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

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