Emotions | Psychological Marketing Insights

- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

Self Monitoring Your Behaviour

By Sarah, on July 29th, 2009%

One of the best pieces of advice I ever received in relationship management was from the mother of a boyfriend in high school. She happened to also be a teacher at the school we attended. After a brief conflict between my boyfriend and his well intentioned mother which ended in my boyfriend storming off, . . . → Read More: Self Monitoring Your Behaviour

Life would be much more interesting….with background music!

By Matt, on May 20th, 2009%

Next time you’re watching a television drama show or a movie notice the soundtrack. Why am I bringing this up? Because the soundtrack or background music makes a HUGE difference in the mood of the show you are watching.

My guess is that within seconds you can probably start to hum some famous songs. . . . → Read More: Life would be much more interesting….with background music!

The Psychology of Good Marketing: Referrals, and Getting People That Want Your Service.

By Matt, on April 29th, 2009%

When you ask most people what the easiest type of business for them to close is, most people inevitably respond that it is referrals.

Now let’s take a step back and examine why referrals are sometimes the easiest to close.

I think it is because of several main things.

1) Someone recommended you 2) . . . → Read More: The Psychology of Good Marketing: Referrals, and Getting People That Want Your Service.

HALT! Marketing Psychology and Hungry, Angry, Lonely Tired…and what it means to you…

By Matt, on April 28th, 2009%

Today I’d like to share with you something very important about your prospects and potential buyers. This also applies to your life, too, and it effects the mood of everyone you come into contact with.

What is it? HALT. It is an acronym for hungry, angry, lonely, and tired. Now, what does this have . . . → Read More: HALT! Marketing Psychology and Hungry, Angry, Lonely Tired…and what it means to you…

Anchors away! Do you know how to “anchor” your marketing to your customers?

By Matt, on April 23rd, 2009%

Do you know what an anchor is? Of course you do. It holds a boat somewhere in the water and keeps it from moving around. And if you fall asleep and the anchor doesn’t do its job you could easily be swept into a storm and your boat can sink.

But do you know . . . → Read More: Anchors away! Do you know how to “anchor” your marketing to your customers?

How I was put in a good mood…a true story…and how it applies to you

By Matt, on April 21st, 2009%

Yesterday my wife and I decided to get some pizza. It had been a long day full of work and we didn’t feel like cooking. Okay, so SHE didn’t feel like cooking. Anyway, we drove a few minutes into town to pickup a pizza.

Now most of the time I would call ahead to . . . → Read More: How I was put in a good mood…a true story…and how it applies to you

Do You Know the Power of Words?

By Matt, on March 30th, 2009%

Words are very powerful. Words can start or end wars, begin or end marriages, and have been known to heavily influence marketing.

Here are some examples:

Death tax vs. Estate tax

Energy Exploration vs. Drilling for Oil

Stimulus Bill vs. Spending Bill

And it can go on and on. One set of words can . . . → Read More: Do You Know the Power of Words?

The Vault of the Mind and Psychological Marketing

By Matt, on March 23rd, 2009%

Often times in sales presentations you have people who cannot understand why they have been unable to make a sale.

Think of the brain like this. It is a bank vault. And to correctly get inside the brain and sell your product or service you need all the keys to the combination.

Just being . . . → Read More: The Vault of the Mind and Psychological Marketing

Do people buy logically?

By Matt, on March 18th, 2009%

The answer is…..drum roll……no.

People buy on emotion and justify with “logic.”

Which brings up an important question.

What is the “most logical” decision?

In psychological marketing the goal is to answer the question in a logical way so that your product is the common sense solution for your buyer.

You must understand what . . . → Read More: Do people buy logically?

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

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