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Why Do People Subscribe?

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    • I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.

      —Matt Hall, Merritt-Hall Insurance

    • I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.

      —Brian Manning, Bancard Sales

How do you decide on which email autoresponder to use?

When you apply autoresponders to your email marketing campaign, you can stay in the forefront of your customer’s mind with automatic messages based on timed sequences or customer actions. You can also begin to implement surveys and newsletters on a regular basis.

There are tons of email autoresponder services out . . . → Read More: How do you decide on which email autoresponder to use?

A great follow-up tool…

Being in the follow-up marketing business, I am often asked what I would recommend as the best tools and media to follow-up with customers.  There are a lot of tools out there and many of them may make more sense than others, depending upon the size of your business.

One of my favorite tools . . . → Read More: A great follow-up tool…

What does personality have to do with it?

When was the last time you read a marketing piece all the way through?

What was it about that piece that made you keep reading?  I would wager that it might have something to do with 1 of 2 things.  Either, a) you found what the author said to be interesting, or b) you . . . → Read More: What does personality have to do with it?

Do you know the difference between email & direct mail?

What is the difference between email and direct mail?  A click.

A click?  Why a click you ask?  All that a person has to do to forget about your email message is click on delete.

Now, to be fair, all a person has to do to forget about your direct mail message is drop . . . → Read More: Do you know the difference between email & direct mail?