Being in the follow-up marketing business, I am often asked what I would recommend as the best tools and media to follow-up with customers.  There are a lot of tools out there and many of them may make more sense than others, depending upon the size of your business.

One of my favorite tools is SendOutCards.  SendOutCards is a web based tool that allows users to send live cards to their customers.  That’s right…a live card, not an e-card, all for less than $1.50!  You can choose from over 10,000 different stock card options, or you can upload your own pictures or logo to the front of the cards.  In addition, you can have your own font and signatures made to make the cards look even more personal.  As if that weren’t enough, you can set cards up in advance, much like an email autoresponder to go out on set dates such as birthdays, anniversaries, holidays, or in a certain sequence such as would be used for a new customer experience.

I have implemented SendOutCards in my business and for my clients in many different aspects.  Some have used it as a referral mining tool while others have used it to showcase testimonials.  Still yet, others have used the SendOutCards gifting program to show appreciation to their clients or referral sources.

Feel free to take it for a test drive at:

SendOutCards

If you already use SendOutCards, you know just how valuable of a tool it can be.  How have you put it into effect in your business?  What types of results have you gotten?

As much as I love SendOutCards, I am continuously looking for new ways to follow-up.  As mentioned in previous posts, though, you should never use just one form of media.  I use a whole host of media to stay in touch with my clients and referral partners. In my next post I will talk about some of my favorite email autoresponder programs and the benefits that each has to offer.

Until then~

Sarah