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Are your customers thinking of you?

Do you think your customers are thinking of you? Unless they are in severe pain the answer is no. Let’s look at this a bit more closely. Did you make any purchases today? Did you buy food at a store?

How much did you think of that place after you left?

Did YOU go . . . → Read More: Are your customers thinking of you?

Using stories in your marketing and sales…

Do you use stories in your marketing or sales?

Let me tell you a story. When I was growing up I was pretty good at school. Except there was one subject I struggled with. Do you know what subject that was? It was biology. It wasn’t because it was necessarily hard, it was because . . . → Read More: Using stories in your marketing and sales…

More on Psychological Noise and Clutter…

Here’s an important quick assignment you can do which will show you how often your buyers or potential buyers are distracted.

Turn on the television and just watch a television show for a minute or two. Generally it doesn’t matter which television show you are watching — unless it is C-SPAN you should notice . . . → Read More: More on Psychological Noise and Clutter…