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Are Your Customers Sttttrrreeettccchhhiinngg Their Dollars?

There are many ways that I see people attempting to stretch their money during this recession. Some are planting their own gardens. Others are mowing their own lawns. Still others are washing their cars less.

One area that I noticed the other day was when I was at the . . . → Read More: Are Your Customers Sttttrrreeettccchhhiinngg Their Dollars?

Mind reading: Are you entering your target customer’s minds…

In your marketing and sales you need to realize that every person you talk to has different language that they need to hear to buy your product or service.

Different words have different meanings attached to them, and often times even the same words we use mean different things to different people.

Why do . . . → Read More: Mind reading: Are you entering your target customer’s minds…

How I was put in a good mood…a true story…and how it applies to you

Yesterday my wife and I decided to get some pizza. It had been a long day full of work and we didn’t feel like cooking. Okay, so SHE didn’t feel like cooking. Anyway, we drove a few minutes into town to pickup a pizza.

Now most of the time I would call ahead to . . . → Read More: How I was put in a good mood…a true story…and how it applies to you

Top of Mind Awareness? What is it, and why it matters…

Let’s play a game.

Name an American Car Company… drum roll …. is it Chevy or Ford? (bail out / bankruptcy aside)

Most people when asked choose one of those…

Name a soft drink, or a pop, or a soda (depending on what part of the country)… Coke or Pepsi?

Most people go with . . . → Read More: Top of Mind Awareness? What is it, and why it matters…

Do you understand Buying Criteria? Psychological Marketing Explains…

What criteria do people have when they buy a product or service?

Let me explain more.

Sometimes, but not always, your prospects have a list of things or reasons they are looking for when they buy your product or service. Now, if you ask your prospects sometimes they can clearly enunciate this, and sometimes . . . → Read More: Do you understand Buying Criteria? Psychological Marketing Explains…