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There are many ways that I see people attempting to stretch their money during this recession. Some are planting their own gardens. Others are mowing their own lawns. Still others are washing their cars less. One area that I noticed the other day was when I was at the . . . → Read More: Are Your Customers Sttttrrreeettccchhhiinngg Their Dollars? I just finished listening to Aaron Copeland’s “Hoe-Down” which is the background music for the commercial “Beef, it’s what’s for dinner.” It is a great song and lots of fun. But, as these types of things tend to do, it got me to thinking about business, and specifically branding. Usually the prevalent message found . . . → Read More: What is your brand? Most companies are not very good at explaining what they do in a simple format that is easily understandable. A good analogy is charades or humming. Pick a song and then try humming it to a friend. Sometimes the person can pick it up quickly, and sometimes the person can’t. Unless you’re humming a . . . → Read More: Are you humming your message, or singing it? In Michael Gerber’s The E-Myth Revisited, Gerber tells the story of a hotel he stumbled upon while on his way to San Francisco. While describing his walk to the hotel restaurant he writes, “In the distance I could hear the hushed, rhythmic patter of the Pacific Ocean surf. Or was it my imagination? It . . . → Read More: Creating a Magical Experience Today I’d like to share with you something very important about your prospects and potential buyers. This also applies to your life, too, and it effects the mood of everyone you come into contact with. What is it? HALT. It is an acronym for hungry, angry, lonely, and tired. Now, what does this have . . . → Read More: HALT! Marketing Psychology and Hungry, Angry, Lonely Tired…and what it means to you… Are you building equity with your customers? Let me explain a personal story that just happened yesterday. My wife and I go to a chiropractor because we have back pain issues now and then. This is due to us running and working out which sometimes causes our backs to go out of alignment. We’ve . . . → Read More: Are you building equity with your customers? A personal experience… |
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