Turn on the television and just watch a television show for a minute or two. Generally it doesn’t matter which television show you are watching — unless it is C-SPAN you should notice . . . → Read More: More on Psychological Noise and Clutter…]]> Here’s an important quick assignment you can do which will show you how often your buyers or potential buyers are distracted.

Turn on the television and just watch a television show for a minute or two. Generally it doesn’t matter which television show you are watching — unless it is C-SPAN you should notice something that applies to almost every television show. This is true of sports in between plays or pitches. This is true in commercials. This is true on news programs. This is true of movies on television.  This is even true of talk shows a lot of times.

Can you guess what it is?

The viewpoint or camera angle changes about every 3 to 5 seconds.

What does this have to do with you?

You must realize that if you are boring in your marketing or sales process you are going to struggle.

But you also have to be relevant. So you can’t just run an animal talking on television — that works to some extent, but you must engage them continually.

You must realize that after thousands of hours of television conditioning, your buyers and prospects have been “programmed” to ignore you to some degree.

-Matt