Brain | Psychological Marketing Insights

- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

A true (and funny) story that happened to me the other day…

By Matt, on May 28th, 2009%

The other day I was in a lobby/waiting room after a meeting. A group of people had met there and we were going over some different ideas and business concepts. It was later at night so hardly anyone was around. Anyway, as I was sitting there a woman came out and my . . . → Read More: A true (and funny) story that happened to me the other day…

Stimulus Response from a Honk and a Wave…

By Matt, on April 20th, 2009%

Let me ask you this: Have you ever had someone wave or honk at you and start waving and you instantly started waving back thinking to yourself, “Who in the heck is that person waving to me…” only to look behind you and see someone else waving to them and then looking at you . . . → Read More: Stimulus Response from a Honk and a Wave…

Breaking through the clutter…

By Matt, on March 25th, 2009%

How many emails do you receive a day? How many phone calls? How many faxes? How many interruptions?

Do you ever feel overwhelmed? Well, please realize this. Your buyers, prospects, and clients feel the exact same way.

If you are stressed, they are stressed.

So what must you do? You must do what is . . . → Read More: Breaking through the clutter…

Are you a commodity? Psychological Marketing explains…

By Matt, on March 24th, 2009%

The question is this: “Why should I do business with you versus someone else?” If your response is, “Because I’m honest,” or “Because I give good quality” then my answer would be: “Well, I would hope so!” Platitudes are abundant in marketing, yet they do little to persuade someone to buy from you versus . . . → Read More: Are you a commodity? Psychological Marketing explains…

The Vault of the Mind and Psychological Marketing

By Matt, on March 23rd, 2009%

Often times in sales presentations you have people who cannot understand why they have been unable to make a sale.

Think of the brain like this. It is a bank vault. And to correctly get inside the brain and sell your product or service you need all the keys to the combination.

Just being . . . → Read More: The Vault of the Mind and Psychological Marketing

Psychological Marketing: The story of 7 + or – 2 … and your pants.

By Matt, on March 21st, 2009%

Seven (7) bits of information.

This is what the body/brain/mind/psycho-somatic nervous system can take in at a time. Or so says This Article . Whether or not this is specifically true, here is an exercise to prove my point. You cannot possibly process all the information you are exposed to. Just right now there . . . → Read More: Psychological Marketing: The story of 7 + or – 2 … and your pants.

How to Get the Attention of Your Potential Clients

By Matt, on March 20th, 2009%

Do you know how to get the attention of your potential clients?

Here’s a hint. Do you love me question mark?

A question mark prompts the brain to ask a question. In marketing one of the most important things you have to do is get the attention of your intended market. Psychologically we are . . . → Read More: How to Get the Attention of Your Potential Clients

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

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