Analogy | Psychological Marketing Insights

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Anchors away! Do you know how to “anchor” your marketing to your customers?

By Matt, on April 23rd, 2009%

Do you know what an anchor is? Of course you do. It holds a boat somewhere in the water and keeps it from moving around. And if you fall asleep and the anchor doesn’t do its job you could easily be swept into a storm and your boat can sink.

But do you know . . . → Read More: Anchors away! Do you know how to “anchor” your marketing to your customers?

Marketing Psychology and Perception vs. Reality…

By Matt, on April 13th, 2009%

Bridging the gap between the outside perception of your company and the reality of who your company is, what they do, and how they run is a constant challenge for most people. Proper marketing can do this.

Now here is a key point. You may think your prospects and customers understand what you do, . . . → Read More: Marketing Psychology and Perception vs. Reality…

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
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- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

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Anchors away! Do you know how to “anchor” your marketing to your customers?

Marketing Psychology and Perception vs. Reality…

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