Part 2, of, “Are you getting the referrals you want?

If you are not getting the referrals you want its because of several things.

In the first part (link here) I covered how your clients are bombarded with information, and that you have to stay “in their minds” for them to think of you.

Part 2 is going to also build off of part 1, because without part 1 part 2 is hard to execute, and without #2, part 1 won’t work. Its kinda like a jigsaw puzzle. The puzzle is incomplete unless you use ALL of it!

Make sense?

So without further ado here is part #2.

You gotta make people PROUD to refer you.

In other words, boring, dull, unentertaining service will not get to where you want to go.

Do you need proof?? I think you should want it…

Okay, let’s go:

McDonalds is a fabulously successful business for a lot of reasons but one of the key concepts is that they deliver what they promise. Food (or fuel as my friend calls it) to your body when you want it. And generally, it tastes about the same, you
get it about as quickly as you want it, and it appeases you emotionally.

But how often have you recommended someone go to McDonalds?

Not as in, hey, lets get some food but, “Hey, there is this awesome place you should try out…its called McDonalds!”

I have recommended and taken people to dozens of restaurants, but I have never in my life ever said, “You have absolutely got to check out this McDonalds restaurant.” Now to be fair everyone does know about McDonald’s but don’t miss the point.

They do just what they are supposed to do. And that is uninspiring most of the time.

Because people expect and want that.

What you have to do is one of two things.

1) Deliver more than promise (I’ll go over how in a minute)
2) Do it in a unique and exceptional way, or an interesting fun way.

Okay, so how do you deliver more than you promise.

Sometimes, it is just a handful of mints after dinner to your
customers, instead of just one mint.

Sometimes it is a free dessert. Sometimes it is a free cup of coffee.
Sometimes it is the owner coming out, asking everyone what they want.

Sometime it is asking for feedback from the owner, and asking how they can improve, and telling people you won’t be upset if there is something they want to bring up.

Sometimes it is a survey to them after their experience, or a thank you card, or a phone call afterwards, or all of it.

That, my friend, is what people expect. Another thing is bigger portions than what the menu looks like, or faster service than promised.

Are you getting the idea? Over-delivering is a good thing to do…no wait, it is THE THING TO DO.

2) Do it in an exceptional way, or an interesting or fun way.

Have you ever heard of Ed Debevic’s in Chicago?

Well, in case you haven’t it is a restaurant to where you go
and often times the waiter or waitress will INSULT you.

Yes, they will insult you, argue with you, tease you, make fun of you…but how

How in the $#!& can they get away with this? Quite simply it is
because it is a fun experience. So people tell other people about it.

They create a buzz, a local following, and it is interesting. It isn’t
your regular diner or place to get food.

Now, I’m not saying to start insulting your customers moron (ironic, isn’t it?! ? but what I am saying is that the process and delivery of your product or service can be done in 3 or 33 different ways.

So what can you do, instantly, to change the process or the how of what you do.

Okay, this also involves attorney’s, and accountants, and “boring” professional businesses. Yes, it does.

And here is how. What about an attorney’s office that dresses in Hawaiian outfits, or something else. Would this work? I don’t know. But I imagine you could incorporate some of those elements and still make your business professional, credible, and excellent.

And if that wouldn’t work what you could do is you could have a “peace of mind” situation to where you’ll never feel intimated or you’ll get a free massage courtesy of us.? In fact, that could be the attorney’s guarantee… the, “The non-intimidating attorney.”

Make sense?

So, reverse engineer this experience to figure out how you can make your business fun, interesting, and relevant to people.

And, let me also add this.? ? If you need any more ideas, just click on the subscribe button button below, and I’ll guarantee I’ll help you get some more.