Loading Most people have heard of the concept of leverage. And the context in which most people have heard of leverage is real estate. In case you aren’t familar with the concept here it is: You go and get a loan from the bank to buy some properties, then your tenants pay them off. It . . . → Read More: Leverage: Why you need it, how to get it.
|
|
||||
|
Learn How to Dominate Your Marketplace
 
|
Most entrepreneurs, business owners, and sales people are extremely busy. Duh. But what can REALLY increase productivity. Two words: Time blocking. You need to set aside specific chunks of time for activities that need to be done every day. Perhaps this is education, reviewing your goals, creating marketing material, but these things have to . . . → Read More: The importance of a calendar Remember this: Most of your prospects or potential customers probably do not understand how to buy what you are selling. Of course this is not true of some industries, but even relatively simple industries like lawn care have lots of information that prospects need to be educated on. Here’s something you can do immediately. . . . → Read More: More on buying criteria… I ask this to lots of people. What business are you in? It *seems* like a simple question, but honestly most people can’t answer it or don’t answer it. The answer is several things. 1) You are in the marketing business. You are marketing your products or services. 2) You are in the problem . . . → Read More: What business are you in? What do I say when I say that success is messy? Well, basically you have a plan on accomplishing something, but many times plan A does not work according to how you thought it would. So, you need to have a plan B, and a plan C and a plan D. If your plan . . . → Read More: Success is messy…a lot of times Bad language, one of the worst habits one can have. No, not as in bad grammar, or as in cussing. What I mean is words that shape our reality and limit our potential. Example: ”I am a failure” This word right here is what people in NLP or Neuro-semantics call a “nominalization” What is . . . → Read More: Ridding ourselves of bad language… How much money is wasted on leads when someone calls, responds to an inquiry, or comes into a store and the person does a poor job of handling the inquiry? Billions, easily. The car dealership that spends 100,000 dollars a month but can’t handle a person or get their contact information is dumb. . . . → Read More: Wasted Money… Proper marketing is good communication? Why do I say good communication? Well, imagine you are selling cars. A 70 year old couple walks through the door. What would you say to them? Now, imagine a 30 year old couple walks in the door with 2 kids. Now what would you say to them? But . . . → Read More: Proper marketing is good communication…. If you think your life is crazy, hectic, and complicated just remember EVERYONE else thinks the same way. Think about this: How many people do you know that claim they have a simple life? Why is this important? Because generally life is one problem after another. Car breaking down, air-conditioning needing fixed, visit to . . . → Read More: If you think your life is crazy… We received some great advice from a good friend lately. His advice? Be sure to reward yourself from time to time. I know, I know, it’s not rocket science, but this is something that I especially needed to hear. I often joke that I work 24/7 between working as a nurse on . . . → Read More: Are you suffering from business overload? |
|
||
|
Copyright © 2012 Psychological Marketing Insights - All Rights Reserved |
||||
