What is top of mind awareness?  Probably one of THE most important things in business success.

Here’s what I mean.  Right now your brain is being bombarded with millions of bits of information.  From the music in the background (if applicable) to the clothes on your body (hopefully, applicable) to the fan from the . . . → Read More: Top of mind awareness: Why it is so important.

Do you test new ideas, campaigns, marketing concepts, and scripts in your business?

All of these things can have a massive impact on your business.  Just the way your salespeople ask for an order can really influence the sales of your business.

There are literally hundreds of things you can test, but here is . . . → Read More: Testing

One of the best definitions of insanity is doing the same thing over again and expecting different results.

Yet many people do this again, and again, and again.  I think this is because there is comfort in doing the same things again and again and again, instead of venturing out and trying to do . . . → Read More: A good definition of insanity

Are you a commodity, or are you perceived as a commodity?

A lot of businesses struggle because they market themselves as a commodity, they ARE a commodity, or they are perceived as a commodity.

Let’s talk about each one.

If you are always appealing to the lowest prices, you will be perceived as a . . . → Read More: How NOT to be a commodity…

After you get someones attention, you must keep it.

What is the fastest way to lose attention?

I believe it is this:

1). To be irrelevant.

Even if you get someone’s attention, if the message is not targeted and even if it is still funny, it still doesn’t matter.

Funny is all fine . . . → Read More: Attention, then engaging them…

Watch a lot of commercials (specifically beer commercials) and they start with an animal talking (remember the Budweiser Frogs) or something that has S-E-X to grab your attention.

They “successfully” interrupted your brain from doing what it was doing. They got your interest. The problem is, your brain generally goes back to sleep after . . . → Read More: Now on interrupting people…

We’ve talked about leverage as a concept about marketing. I’ve given some examples, let me give some more.

Recently I designed a marketing system/campaign to go out BEFORE I meet with people on an appointment.

Now this is after I have an appointment set. Why do I do this?

There are several reasons.

1). . . . → Read More: More leverage…

Last post I talked about leverage and why it is so important in business.

To continue on that theme and how marketing can give you leverage imagine that a marketing piece is a little sales person. It goes out there and sells a person on doing something. That piece can be, “to get more . . . → Read More: Leverage continued…