Do you test new ideas, campaigns, marketing concepts, and scripts in your business?

All of these things can have a massive impact on your business.  Just the way your salespeople ask for an order can really influence the sales of your business.

There are literally hundreds of things you can test, but here is . . . → Read More: Testing

One of the best definitions of insanity is doing the same thing over again and expecting different results.

Yet many people do this again, and again, and again.  I think this is because there is comfort in doing the same things again and again and again, instead of venturing out and trying to do . . . → Read More: A good definition of insanity

Are you a commodity, or are you perceived as a commodity?

A lot of businesses struggle because they market themselves as a commodity, they ARE a commodity, or they are perceived as a commodity.

Let’s talk about each one.

If you are always appealing to the lowest prices, you will be perceived as a . . . → Read More: How NOT to be a commodity…

After you get someones attention, you must keep it.

What is the fastest way to lose attention?

I believe it is this:

1). To be irrelevant.

Even if you get someone’s attention, if the message is not targeted and even if it is still funny, it still doesn’t matter.

Funny is all fine . . . → Read More: Attention, then engaging them…

Watch a lot of commercials (specifically beer commercials) and they start with an animal talking (remember the Budweiser Frogs) or something that has S-E-X to grab your attention.

They “successfully” interrupted your brain from doing what it was doing. They got your interest. The problem is, your brain generally goes back to sleep after . . . → Read More: Now on interrupting people…

We’ve talked about leverage as a concept about marketing. I’ve given some examples, let me give some more.

Recently I designed a marketing system/campaign to go out BEFORE I meet with people on an appointment.

Now this is after I have an appointment set. Why do I do this?

There are several reasons.

1). . . . → Read More: More leverage…

Last post I talked about leverage and why it is so important in business.

To continue on that theme and how marketing can give you leverage imagine that a marketing piece is a little sales person. It goes out there and sells a person on doing something. That piece can be, “to get more . . . → Read More: Leverage continued…

Most people have heard of the concept of leverage.  And the context in which most people have heard of leverage is real estate.  In case you aren’t familar with the concept here it is:  You go and get a loan from the bank to buy some properties, then your tenants pay them off.  It . . . → Read More: Leverage: Why you need it, how to get it.

Remember this:  Most of your prospects or potential customers probably do not understand how to buy what you are selling.  Of course this is not true of some industries, but even relatively simple industries like lawn care have lots of information that prospects need to be educated on.

Here’s something you can do immediately. . . . → Read More: More on buying criteria…