|
|
||||
|
Learn How to Dominate Your Marketplace
 
|
If you haven’t already created a marketing plan for 2011, it’s not too late. Here are a few quick tips for getting started: 1. Make a list of the different groups of people you have in your database. For example: new customers, returning customers, referral partners, and lost customers. 2. Make a list of . . . → Read More: Creating a Marketing Plan for 2011 The inside of your business is who you truly are, why you are so special, and what you do that brings value to the market place. If you have a great product or service or system that truly is awesome that is all fine and good. But the IMPORTANT thing is how people PERCEIVE . . . → Read More: Inside Truth vs. Outside Perception Earlier this week I was in a meeting in which the speaker made the comment, “Leaders don’t market as hard.” The premise behind this statement was that if you are doing a great job as a leader people will automatically give you referrals, making it so that you don’t have to do as much . . . → Read More: Leaders Don’t Market As Hard–Or Do They? Do you know who your target market is? If so, what are you doing to acquire them? It does no good to know that your target is a male executive in his 40s that enjoys playing golf, eating expensive steak dinners, and traveling if you are spending all of your time and energy putting . . . → Read More: Target Locked & Acquired I work with a lot of different businesses and always provide different ideas on ways for them to improve their businesses. The interesting thing is how many times people say, “that won’t work for my business.” When I probe further as to why the person believes this it normally comes down to a bad . . . → Read More: Challenging your beliefs… The other day I played in a softball game. I went 4 for 4 with 2 home runs, a triple, and a double. Someone came up after the game and remarked that I was the best softball player they had ever seen in 30 years of watching softball. I chuckled and thought to myself, . . . → Read More: We tried “that”, and it didn’t work… “Confirmation bias” is the tendency to ignore evidence that disagrees with our currently held belief, and to notice evidence that reinforces our belief. That is the rough definition of it. You can read a lot more about it by doing a simple Google search, or you can get more info at Wikipedia. Why am . . . → Read More: What is “confirmation bias” and why is it important to you? I just saw a new Burger King commercial that piqued my interest. Now, often times you will notice that companies such as McDonald’s and Burger King or Coke and Pepsi compete on how their products taste. You will hear them quote the most recent survey saying that 9 out of 10 consumers preferred the . . . → Read More: Setting Yourself Apart What is top of mind awareness? Probably one of THE most important things in business success. Here’s what I mean. Right now your brain is being bombarded with millions of bits of information. From the music in the background (if applicable) to the clothes on your body (hopefully, applicable) to the fan from the . . . → Read More: Top of mind awareness: Why it is so important. Matt and I have spoken before about the 3 “M’s” of marketing. Message Market Media (delivery method) As I have mentioned before, you must have each area, much like a 3 legged stool, or else your marketing won’t stand up. So, in other words your marketing needs to say the right thing, to the . . . → Read More: Who? |
|
||
|
Copyright © 2012 Psychological Marketing Insights - All Rights Reserved |
||||
Loading 
