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Learn How to Dominate Your Marketplace
 
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I recently had an interesting experience at a new salon. Now, I don’t mean interesting bad, but rather interesting good. Let me explain. I was looking for a new hair salon and found Suz through Itex, a local barter network. I showed up for my first appointment with her expecting a ho-hum experience, just . . . → Read More: Client Rules In business I tend to hear a lot of complaints about clients. Sometimes it is that they never pay. Other times it is that they always call. And still other times it is that they never call. When your customers are causing you stress business can be a bit of a pain in the . . . → Read More: How to Know if a Prospect Will Make a Good Client Yesterday, was the 6 year anniversary of the day my dad lost his fight with colon cancer. As anniversary days often tend to do, I was on a roller coaster of emotions throughout the day, but I seemed to be having a bit more trouble this time. This year was a bit different as . . . → Read More: Gone But Not Forgotten To be honest, it can be very difficult to stay on track when running one’s own business. Matt and I were discussing this just the other day during one of our infamous walks. We have some friends who have recently decided to leave their jobs to start their own business. They are a couple . . . → Read More: All In A Day’s Work… The other day I played in a softball game. I went 4 for 4 with 2 home runs, a triple, and a double. Someone came up after the game and remarked that I was the best softball player they had ever seen in 30 years of watching softball. I chuckled and thought to myself, . . . → Read More: We tried “that”, and it didn’t work… The other day I was in a nice restaurant during the NCAA men’s basketball tournament. The place had multiple flat screen televisions and a few people watching basketball. Just down the road there was a sports restaurant that was packed. The first restaurant will no doubt blame the economy for his business being bad. . . . → Read More: Is it a bad economy, or is it you… Challenge your assumptions, beliefs, and ideas about things. So many times we (I do this too) come to conclusions based upon so much little data and only a small viewpoint of the world in which we live. In other words: our eyes deceive us because we don’t know what to look for, don’t know . . . → Read More: True analysis of business What is top of mind awareness? Probably one of THE most important things in business success. Here’s what I mean. Right now your brain is being bombarded with millions of bits of information. From the music in the background (if applicable) to the clothes on your body (hopefully, applicable) to the fan from the . . . → Read More: Top of mind awareness: Why it is so important. Do you test new ideas, campaigns, marketing concepts, and scripts in your business? All of these things can have a massive impact on your business. Just the way your salespeople ask for an order can really influence the sales of your business. There are literally hundreds of things you can test, but here is . . . → Read More: Testing One of the best definitions of insanity is doing the same thing over again and expecting different results. Yet many people do this again, and again, and again. I think this is because there is comfort in doing the same things again and again and again, instead of venturing out and trying to do . . . → Read More: A good definition of insanity |
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