One of the most powerful things you can do in your business…

I’m going to share with you one of the most powerful things you can implement in your business.

This is fairly simple to implement but can make a huge difference in your business.

What is it?  Setting the buying criteria.   What is the buying criteria?

The buying criteria is the items that your customers should look for when selecting whom to purchase from.  So, if you are in lawn care you need to give them a list of essential things that lawncare must do to  do the correct job.  Or if you are a painter the same concept applies.

If you have a furniture store and people are walking in you can hand them a free report instantly that tells them “3 Critical Things” to look for when buying furniture.

Now why do you want to do this?

A couple reasons:

1) Most of the time your potential customers do not know how to buy your product or service.  They don’t know what to look for.  If you educate them you are instantly going to be perceived more as a “trusted advisor” instead of a salesperson.

2) The second thing you can do is set criteria that your competition cannot copy.  Now you need to be careful here because this can be abused, but the goal is to have criteria  that is important, but also that you competition cannot copy.

So if it is lawncare you can have your potential customers ask your competition if they have a 7 point health and allergy analysis for lawncare.   Do you get the idea?  The goal is if your customers or potential customers  ever shop around they will use this guide or question to question your competition.

And if you do it right your competition will go blank or will stammer when asked these questions.

It instantly sets you above your competition.

The goal is to have your buying criteria presented this:

“Never hire a painter unless they can answer these 3 questions…”   OR

“Never hire a lawn care company unless they can answer these 3 questions…”

And so on and so forth.  And then make sure that your competition cannot answer these 3 questions.  It will take some tweaking and testing to  refine but this can instantly differentiate yourself from being a commodity.

Does this make sense?

One last thing.  If you haven’t yet subscribed to our Psychological Strategic Marketing Newsletter you can do so below by just clicking on Subscribe.  You’ll get tons of ideas, strategies, tips, and tricks to grow your business.

Thanks for reading!

Matt and Sarah Wenger