Loading Imagine that you are with a large group of people that has been dropped into the middle of no where. Fortunately, you each have a map so that you can figure out how to get back to civilization. Unfortunately, each map is different, and there is no way of telling which map is the . . . → Read More: Is your map supposed to look different than mine?
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Tightening the belt. Cutting the fat. Battening down the hatches. Any way you put it, our nation has been trying to survive this stormy time and come out on the other side with a semblance of self-respect left. Now, it is hard enough for the . . . → Read More: Marketing during a recession, possible or not? So I was at a networking meeting a while back doing my due diligence of face time for the masses when it happened. I had just finished filling up my coffee when I was cornered by a gentleman who has been trying to get me to use his services for quite some time. What . . . → Read More: How to alienate your prospects in 10 seconds or less… I just finished listening to Aaron Copeland’s “Hoe-Down” which is the background music for the commercial “Beef, it’s what’s for dinner.” It is a great song and lots of fun. But, as these types of things tend to do, it got me to thinking about business, and specifically branding. Usually the prevalent message found . . . → Read More: What is your brand? Have you ever had this question? It usually comes from Aunt Mildred at the family reunion. And the sad part is, the same conversation has taken place every year. You sigh in frustration as you once again try to get someone who has absolutely no clue to understand the ins and outs of the . . . → Read More: What is it that you do again? So, I was sitting and talking with an old friend tonight who has moved to Michigan within the last year. We were catching up on what was new in our lives and she was telling me how she liked her new home. She mentioned that one thing that drives her crazy are the bottle . . . → Read More: Where is your bottle return? In Michael Gerber’s The E-Myth Revisited, Gerber tells the story of a hotel he stumbled upon while on his way to San Francisco. While describing his walk to the hotel restaurant he writes, “In the distance I could hear the hushed, rhythmic patter of the Pacific Ocean surf. Or was it my imagination? It . . . → Read More: Creating a Magical Experience The other day, my husband and I had just finished up our run and were driving home when we were stopped dead in our tracks. Crossing the 4 lane busy road that we were about to turn onto was a mother duck and her 10 or 11 ducklings. They were adorable as they waddled . . . → Read More: What can your business learn from 10 little ducks? I had someone tell me the other day that they saw no value in direct mail. When asked why they felt this way they responded, “Well, this one time I spent a fortune on direct mail and I barely got any response.” Being the curious person that I am, I had to get more . . . → Read More: Direct mail…are you trying to be a one shot wonder? Let’s think about something. How many times have you received a referral in the last 30 days? What about giving a referral? Did you give any in the last month? Now, think back…did you give or receive any thank you cards associated with the referral? If you received one, what did you think . . . → Read More: Referrals and the Power of a Thank You |
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