Sarah | Psychological Marketing Insights

- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

Who?

By Sarah, on January 29th, 2010%

Matt and I have spoken before about the 3 “M’s” of marketing.

Message Market Media (delivery method)

As I have mentioned before, you must have each area, much like a 3 legged stool, or else your marketing won’t stand up. So, in other words your marketing needs to say the right thing, to the . . . → Read More: Who?

It’s Crunch Time: Marketing for the Holidays on a Tight Budget

By Sarah, on December 3rd, 2009%

This is the time of year that I get a lot of panicked phone calls from potential clients about what should be sent out for the holidays. Usually, it is about the time that the first Christmas card hits their mailbox and they realize that they had not even begun to think about . . . → Read More: It’s Crunch Time: Marketing for the Holidays on a Tight Budget

Here lie your dead leads. May they rest in peace.

By Sarah, on November 1st, 2009%

Hold the pallbearers! Don’t close that casket just yet!

Did you know that it costs 4x as much to bury someone as it does to resurrect them? How is that you ask? After all, if you bury them they are gone and you never deal with them again, so theoretically it shouldn’t be . . . → Read More: Here lie your dead leads. May they rest in peace.

My secret’s out…race against the clock

By Sarah, on September 30th, 2009%

Okay, who told? I have narrowed it down to 2 suspects. My older brother Adlai and my husband Matt were the only possible culprits…and since Adlai is currently in Uganda working on an adoption, me thinks it was my sneaky husband.

So what big secret did someone let out of the bag? Just my . . . → Read More: My secret’s out…race against the clock

Think Happy Thoughts…

By Sarah, on September 24th, 2009%

In order to truly be successful in business, it is important to dedicate some time for focusing and visualizing. Simply thirty minutes a day use all the feelings and concentration you can manifest and see, visualize, just what you want to accomplish. What results do you really want to see? Increase the time you . . . → Read More: Think Happy Thoughts…

Niche Science: Let’s Go Puddle Jumping!

By Sarah, on August 28th, 2009%

Now, I know that makes everyone want to grab their yellow galoshes, but let’s not jump in quite so fast! First you must know that there is a strategy to making the most of your time puddle jumping.

1) You must know the area around your puddles. Look for any potential obstacles that might . . . → Read More: Niche Science: Let’s Go Puddle Jumping!

Are you suffering from business overload?

By Sarah, on August 12th, 2009%

We received some great advice from a good friend lately. His advice? Be sure to reward yourself from time to time.

I know, I know, it’s not rocket science, but this is something that I especially needed to hear. I often joke that I work 24/7 between working as a nurse on . . . → Read More: Are you suffering from business overload?

Self Monitoring Your Behaviour

By Sarah, on July 29th, 2009%

One of the best pieces of advice I ever received in relationship management was from the mother of a boyfriend in high school. She happened to also be a teacher at the school we attended. After a brief conflict between my boyfriend and his well intentioned mother which ended in my boyfriend storming off, . . . → Read More: Self Monitoring Your Behaviour

Are Your Customers Sttttrrreeettccchhhiinngg Their Dollars?

By Sarah, on July 24th, 2009%

There are many ways that I see people attempting to stretch their money during this recession. Some are planting their own gardens. Others are mowing their own lawns. Still others are washing their cars less.

One area that I noticed the other day was when I was at the . . . → Read More: Are Your Customers Sttttrrreeettccchhhiinngg Their Dollars?

The Art of Running Through Life

By Sarah, on July 13th, 2009%

But you know what the best part was? At the end of the run we looked at our time and we had beat our personal best time by over a minute and a half! . . . → Read More: The Art of Running Through Life

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

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