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Learn How to Dominate Your Marketplace
 
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If you haven’t already created a marketing plan for 2011, it’s not too late. Here are a few quick tips for getting started: 1. Make a list of the different groups of people you have in your database. For example: new customers, returning customers, referral partners, and lost customers. 2. Make a list of . . . → Read More: Creating a Marketing Plan for 2011 The inside of your business is who you truly are, why you are so special, and what you do that brings value to the market place. If you have a great product or service or system that truly is awesome that is all fine and good. But the IMPORTANT thing is how people PERCEIVE . . . → Read More: Inside Truth vs. Outside Perception I recently had an interesting experience at a new salon. Now, I don’t mean interesting bad, but rather interesting good. Let me explain. I was looking for a new hair salon and found Suz through Itex, a local barter network. I showed up for my first appointment with her expecting a ho-hum experience, just . . . → Read More: Client Rules Earlier this week I was in a meeting in which the speaker made the comment, “Leaders don’t market as hard.” The premise behind this statement was that if you are doing a great job as a leader people will automatically give you referrals, making it so that you don’t have to do as much . . . → Read More: Leaders Don’t Market As Hard–Or Do They? In business I tend to hear a lot of complaints about clients. Sometimes it is that they never pay. Other times it is that they always call. And still other times it is that they never call. When your customers are causing you stress business can be a bit of a pain in the . . . → Read More: How to Know if a Prospect Will Make a Good Client Do you know who your target market is? If so, what are you doing to acquire them? It does no good to know that your target is a male executive in his 40s that enjoys playing golf, eating expensive steak dinners, and traveling if you are spending all of your time and energy putting . . . → Read More: Target Locked & Acquired Yesterday, was the 6 year anniversary of the day my dad lost his fight with colon cancer. As anniversary days often tend to do, I was on a roller coaster of emotions throughout the day, but I seemed to be having a bit more trouble this time. This year was a bit different as . . . → Read More: Gone But Not Forgotten To be honest, it can be very difficult to stay on track when running one’s own business. Matt and I were discussing this just the other day during one of our infamous walks. We have some friends who have recently decided to leave their jobs to start their own business. They are a couple . . . → Read More: All In A Day’s Work… I just saw a new Burger King commercial that piqued my interest. Now, often times you will notice that companies such as McDonald’s and Burger King or Coke and Pepsi compete on how their products taste. You will hear them quote the most recent survey saying that 9 out of 10 consumers preferred the . . . → Read More: Setting Yourself Apart A popular theme these days in the business world is saying that you are a “by referral only” business or that you concentrate on “word of mouth” marketing. Now what does by referral only actually mean? There are a few different schools of thought. Some believe it is a status in business to achieve. . . . → Read More: By Referral Only |
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