Loading I live fairly close to an interstate. Just about once a week there is either a fender bender, or someone who is pulled over for speeding. Now the worst part is that all of the traffic goes to a crawl and everyone slows down to gawk at the poor people who were in a . . . → Read More: What can we learn from car accidents and rubber necks?
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Let me tell you a story. The other day it was a beautiful day. The wife and I decided that we needed to go out and enjoy the nice weather since it has been raining so much lately. Now my wife being the athlete she is decided she wanted to go to the batting . . . → Read More: One of the fastest ways to improve your business (and life)…a true story. In my last post I talked about why referrals are so powerful. That there is an endorsement from, generally, someone the person respects. But generally the reason why referrals are so powerful is because the person who is referred was looking for your product or service in the first place. So let’s use this . . . → Read More: Referrals, Marketing, and more…..Imagine this story for a minute When you ask most people what the easiest type of business for them to close is, most people inevitably respond that it is referrals. Now let’s take a step back and examine why referrals are sometimes the easiest to close. I think it is because of several main things. 1) Someone recommended you 2) . . . → Read More: The Psychology of Good Marketing: Referrals, and Getting People That Want Your Service. Today I’d like to share with you something very important about your prospects and potential buyers. This also applies to your life, too, and it effects the mood of everyone you come into contact with. What is it? HALT. It is an acronym for hungry, angry, lonely, and tired. Now, what does this have . . . → Read More: HALT! Marketing Psychology and Hungry, Angry, Lonely Tired…and what it means to you… Sure, we’ve all done this before. We’ve been walking in a hotel or in a building having a great conversation. And then we get on an elevator. And this elevator has other people on it. And a lot of times the conversation stops — either from you, or from the people who were having . . . → Read More: Psychological Marketing: How quiet elevators apply to your business…seriously. Many times when working with clients or people in marketing I hear this: “I’d never respond to this marketing piece.” Here is something important you need to realize. You are not necessarily your buyer. This means that your buyers or prospects will respond differently to your marketing pieces than you might. Here are some . . . → Read More: The Psychology of Marketing: Are you confused about your marketing? Are you using testimonials effectively in your business? If not, here’s some things you can do immediately. Most people are not using testimonials effectively. Why are testimonials important? Because if someone else says it it is more “true” than if you say it. Robert Cialdini illustrates this perfectly in his book “Influence, the Psychology . . . → Read More: Marketing Psychology: Are you using testimonials effectively? Do you know what an anchor is? Of course you do. It holds a boat somewhere in the water and keeps it from moving around. And if you fall asleep and the anchor doesn’t do its job you could easily be swept into a storm and your boat can sink. But do you know . . . → Read More: Anchors away! Do you know how to “anchor” your marketing to your customers? In your marketing and sales you need to realize that every person you talk to has different language that they need to hear to buy your product or service. Different words have different meanings attached to them, and often times even the same words we use mean different things to different people. Why do . . . → Read More: Mind reading: Are you entering your target customer’s minds… |
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