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Learn How to Dominate Your Marketplace
 
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After you get someones attention, you must keep it. What is the fastest way to lose attention? I believe it is this: 1). To be irrelevant. Even if you get someone’s attention, if the message is not targeted and even if it is still funny, it still doesn’t matter. Funny is all fine . . . → Read More: Attention, then engaging them… Watch a lot of commercials (specifically beer commercials) and they start with an animal talking (remember the Budweiser Frogs) or something that has S-E-X to grab your attention. They “successfully” interrupted your brain from doing what it was doing. They got your interest. The problem is, your brain generally goes back to sleep after . . . → Read More: Now on interrupting people… We’ve talked about leverage as a concept about marketing. I’ve given some examples, let me give some more. Recently I designed a marketing system/campaign to go out BEFORE I meet with people on an appointment. Now this is after I have an appointment set. Why do I do this? There are several reasons. 1). . . . → Read More: More leverage… Last post I talked about leverage and why it is so important in business. To continue on that theme and how marketing can give you leverage imagine that a marketing piece is a little sales person. It goes out there and sells a person on doing something. That piece can be, “to get more . . . → Read More: Leverage continued… Most people have heard of the concept of leverage. And the context in which most people have heard of leverage is real estate. In case you aren’t familar with the concept here it is: You go and get a loan from the bank to buy some properties, then your tenants pay them off. It . . . → Read More: Leverage: Why you need it, how to get it. Okay, I can’t add time to your day, at least not yet, but I can show you what has really helped us get more organized and be more productive. Here’s the thing. We all have things we must get done on a daily basis, and we all have things that need to be done . . . → Read More: How to stop running out of time… Most entrepreneurs, business owners, and sales people are extremely busy. Duh. But what can REALLY increase productivity. Two words: Time blocking. You need to set aside specific chunks of time for activities that need to be done every day. Perhaps this is education, reviewing your goals, creating marketing material, but these things have to . . . → Read More: The importance of a calendar Remember this: Most of your prospects or potential customers probably do not understand how to buy what you are selling. Of course this is not true of some industries, but even relatively simple industries like lawn care have lots of information that prospects need to be educated on. Here’s something you can do immediately. . . . → Read More: More on buying criteria… I ask this to lots of people. What business are you in? It *seems* like a simple question, but honestly most people can’t answer it or don’t answer it. The answer is several things. 1) You are in the marketing business. You are marketing your products or services. 2) You are in the problem . . . → Read More: What business are you in? What do I say when I say that success is messy? Well, basically you have a plan on accomplishing something, but many times plan A does not work according to how you thought it would. So, you need to have a plan B, and a plan C and a plan D. If your plan . . . → Read More: Success is messy…a lot of times |
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